Bunbury's importance as the key city of South West region including its expanding role as a support centre for surrounding resources and rural industries means demand for suitable general industrial land continues to grow.

The WA Planning Commission's report titled Industry 2030, Greater Bunbury Industrial Land and Port Access Planning Final Report anticipates the creation of 2,100 jobs in general industrial estates out of a total growth of 10,000 jobs in the Greater Bunbury area. It is estimated that Preston Industrial Park – Northern Precinct could provide 1,130 jobs – over half the number of light and general industry jobs required.

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