Parkside Walk, Jolimont – delivering infill targets and housing diversity through urban regeneration
Parkside Walk provided us with an opportunity to respond to changing community dynamics by trialling online engagement to consult with and respond to a greater slice of the community.
The online engagement platform, used for the first time at Parkside Walk, has since been applied to other DevelopmentWA projects. While not applicable to every project, we have a simple tool to engage a broader range of stakeholders and complement more traditional engagement.
A joint initiative with the Town of Cambridge, Parkside Walk optimises an underutilised site close to two existing communities with significant recreation areas and existing infrastructure and amenity. The proposed development increases the residential catchment of the nearby Wembley Town Centre which is undergoing revitalisation and densification by providing high quality urban infill, including a range of housing choices in response to the area's changing demographics.
Challenges and opportunities
Parkside Walk is surrounded by parklands so environmental factors, including the retention of trees, particularly Moreton Bay Figs along the boundary of the site, was identified as a strong design influence as well as accommodating an appropriate buffer to protect the adjacent Mabel Talbot wetland.
The blending of the development's public open space with the existing parkland and recreational areas provided an opportunity to create a shared space for the new and current community as well as enhance pedestrian and cycling linkages, supporting the desired social outcomes envisioned by the project partners.
It is also located in a well-established area of Perth, with many residents seeking to down size or gain entry into the property market within an area with limited housing diversity.
As the project had the potential to polarise the community, an extensive community engagement strategy was undertaken. Complementing a series of community open days, a fully integrated online engagement platform provided the opportunity to test different online tools to share information and gather feedback from stakeholders, as well as provide us with an opportunity to develop comprehensive risk management and communications processes specifically for managing online engagement.
The model resulted in the development of communication materials to increase the understanding of the benefits of infill developments, while supporting dialogue around housing diversity and density.
Outcomes and benefits
A collaborative consultation and planning process with the Town of Cambridge has resulted in the site being rezoned and an Outline Development Plan approved for up to 350 new dwellings including single houses, townhouses and apartments up to six storeys in height. This outcome has achieved density targets and a variety of housing types to cater for different demographics and integration with the existing residential character.
At every stage of the development collaboration has been the cornerstone of success. Feedback on important issues such a height, density, traffic and pedestrian access has been accommodated and addressed and genuine and ongoing engagement has achieved the objectives of the project partners and the community.
Through our partnership with the Town of Cambridge, we will demonstrate the social benefits of higher density urban living, meeting the State Government's policy objectives by delivering quality infill, while securing a financial return on investment.